Why Brand Awareness is Incredible in Business?

You worked hard for your business. but you are not succeeded yet? Then ask yourself a question. Do you know about brand awareness? well if the answer is a no, it is high time that you should know about this.

What is brand awareness?

Brand awareness refers to the fact that how well your brand is familiar with the target audience and how well they recognize it. Brand awareness depends upon the consumers ability to recall and recognise a brand and associate it with our product/services. It simply means how much people are aware about your brand and its services or products. Mainly there are three levels of brand awareness.

Awareness of your name.
Awareness of your product/services.
Awareness of your brand and its characteristics such as logo, messaging etc.

Importance Of Brand Awareness

It is usually observed that a business having high levels of brand awareness make better revenue than that of other companies. The reason behind it is that consumers choose a brand they are familiar with them than that of the unknown ones. 59 % of customers prefers to buy products/services from brands they are familiar with. Brand awareness leads the customers to trust the brand. So, the recognition of the brand increases. The more recognition a brand has, the most successful the business will be.

Ways To Build Brand Awareness

Making a strategic brand awareness campaign will help to familiarize consumers with your brand and what it has to offer. Here, the goal is to increase the knowledge of the brand with in your target audience. But a good campaign can also help you to differentiate your brand from your competitors.

Give Your Brand a Voice

One of the main ways is to give your brand a personality and use it to relate the brand with your targeted audience. If your brand can have a unique tone and voice, it can catch the mind of your customers. The easiest way to connect with the audience or customers is to evoke a strong emotion in their mind. For instance, there was an advertisement released by ‘dove India’ about 2 years ago. It was named as ‘stop the beauty test’. A number of body shaming is happening around us on a daily basis. People comments on our body shape, skin colour and all. In the advertisement, they present ladies who faces body shaming by their own family members. It represents human beings from the whole world. Because, everyone is getting criticized for being who they are. The insecurity they have to go through is completely grabbing people’s attention to the advertisement. It is hooking the audience with the strong emotion coming out of insecurity. At the end of the advertisement, they give us a good message: “Look for the beauty, not the flaws”. They don’t even ask people to buy their products. They Indirectly compelling them to. The message connects with all of us. So, there is a good chance that people will remember the brand through the emotion the brand have a created in them.

Take Advantage of Outdoor Advertising

Billboards are a traditional method of advertising. It is placed strategically in high traffic area to expose their brands to thousands of people each day. Commercials or digital advertisements would take just 2 to 4 minutes. But billboards will be there for 24 hours a day. It helps in exposing your brand anyone who passes by. In conclusion, a company will not survive if it is not marketed in a proper way. Brand awareness helps to market a product or service, which results in increasing the revenue, brand recognition and trust of the people. In my point of view, a good quality product can have more profit than that of a high quality non-marketed product. So, if you think about being another successful Businessman, think about Brand awareness.

TOP 9 BENEFITS OF BRAND AWARENESS

Increases overall sales & profits.
Boosts word of mouth marketing.
Building customer loyalty.
Attracts new customers easily.
Competes against corporate companies.
Improves brand perception among the target audience.
Helps to build brand equity.
Gives your brand a personality and voice.
Creates an emotional connection among audience with the brand.