/ Digital Marketing

SMS Marketing: Definition & Examples

 SMS marketing is a kind of text message marketing, consisted of sending transactional messages or promotional messages through text. We can use SMS marketing to send discounts and promotions of brands to the customers or the target audience. It compels them to take an action. Because, the attractive textual content in SMS will always tends the target audience to do something about it. There by, we can drive more sales and boost the number of loyal customers.

How SMS Marketing Improve Business Growth?

Email marketing and SMS marketing are similar in its strategy. Because, both of them are educating, selling and building loyal customers. We can’t just send our business’s promotional or discount messages to our target audience. Before all of this, we need to gain our customer’s consent to send messages to their phone. Moreover, we require we require a short code. A short code in SMS marketing is equivalent to the company’s email address. It is usually of 5 or 6 digits, which is easy to be remembered for opt-in subscribers. We have to build a list of phone numbers having opt-in consent before the beginning of our SMS campaign. As i said, it is essential to have customer’s consent to send the SMS to them. After we have got their consent, we are provided with many types of SMS marketing campaigns. It includes new product announcements, exclusive offers etc.

Types Of SMS Marketing

1. Flash Sale Messages

Flash sale SMS are a kind of text messages, which is used to alert the subscribers about a flash sale happening in our business. It is a highly time limited sale, which helps to drive more sales to the business.

2. Welcome Messages

A welcome message is a kind of textual message we send for our new customers or subscribers. A friendly kind of welcome message helps to activate the new customers and encourages them to be interested in our products. It is the first form of communication we are doing with our customers or audience.

3. Back- In -Stock Messages

Back-in-stock SMS helps our business to re-engage our customers by letting them know that their wish listed products are available in our stock after a time gap.

4. Feedback Messages

Feedback messages are most widely used textual messages, asking customers for feedback on a brand’s new product. Asking the customer’s feedback after service is also really appreciable. Nowadays, even online shopping brands are using feedback messages to make their customers happier and loyal with their business.

5. Hype- up Messages

Hype-up messages creates an excitement and curiosity in the minds of customers. This message is sent a few days beforehand. It gives the customer a kind of happy emotion mixed with a tendency to wait for the order to come.

6. Give Away Messages

Give away message are sent to a brand’s customers or targeted audience to generate leads and improves number of the customers. It usually utilizes text-to- win method. Because, it makes a desire to buy in the minds of the customers. With this type of messaging, we can easily generate leads without spending a penny.  The customer engagement, lead generation and more customers are the main benefits of these messages.

SMS Marketing FAQ

What are the types of SMS marketing?

  • Flash sales
  • Give away messages
  • Coupons
  • Promotional discounts and deals
  • New product launch messages

Benefits Of SMS Marketing

  • Boost customer retention
  • High audience reach
  • Expands brand awareness
  • Generates more leads
  • Great returns of investment (ROI)
  • Attracts new loyal customers
  • Drives more sales in your business
  • Better customer interaction
  • Cost effective but efficient for better business growth.
  • Opt-in and opt-out are easier
  • Visibility of the success of SMS marketing campaign.
Scroll to Top