Discover the Possibilities of Outdoor Advertising
What is Outdoor Advertising?
Outdoor advertising simply refers to advertisements of brands that are displayed outdoors. It includes posters, billboards, transit ads, bus -Shelter ads and neon Sign boards. Moreover, it is the most popular traditional advertising. This type of advertisement can be placed on highways, mobile billboards, near shops and almost at all places where the law permits. Billboards advertisements are one of the most popular and fastest growing type of advertisement. Out of home(ooh) or outdoor “advertising” was once thought they were on their dying form. But they raise through effective product promotion and brand recognition. Outdoor advertising was once considered as an expensive way of advertisement. But today, outdoor advertisements are attainable and affordable even for small companies.
Outdoor advertising is a highly effective way for: –
1. Boosting brand visibility
2. Building brand awareness
3. To drive more sales to the business (especially local businesses)
Location, advertisement dimensions, logos, duration and designs are the key elements in outdoor advertisements. So, we need to focus our attention more on to this key factors. It decides how will our advertisements make an impact on the target audience.
Types Of Outdoor Advertisements
- Transit advertising
- Hoardings
- Non-traditional outdoor advertising
Transit Advertising
Transit advertising is a type of outdoor advertisement that includes all advertisements placed inside or on walls of all public transportations like cab branding, auto branding, lorry branding etc. Transit advertisements are most favourable for local businesses. This type of advertisement is least expensive. This helps us to reach out to the selected segment of people. The transit advertisements that are placed inside the vehicles is much beneficial. The people entering into the vehicles in which transit advertisements are placed, will get a long-time exposure to the ads as they are on a ride for a long time.
Hoardings
Hoardings are comprised of large boards found on public areas for displaying a brand’s advertisements. It helps to broaden your brand’s visibility, online reach and brand awareness.
Non-traditional Advertising
Walking billboards, roll-up standee, cut outs, elevator wraps, LED screens, food court advertising are the ever-growing types of advertisements. They are collectively called as non-traditional advertisements.
Cost
The cost of outdoor advertisement depends on some factors. It is from the size of advertisements to the media type we have selected. As there are a lot of advertising options in outdoor advertising, the cost also varies.
If you want outdoor advertising for your business, but don’t have enough money for hoarding, we have other options such as: –
Road median advertising: – Small size advertisement boards, which is placed on the dividers between the roads.
Benefits: – It is least expensive. So, we can create a large number of road median advertisements for influencing our target audience.
Bus-shelter Advertising
bus-shelter is a place where a lot of people gathers when waiting for buses. It helps our branch to be exposed to a lot of target audience.
Pole Kiosk Advertising
These types of advertisements are placed on the poles between and also beside the roads.
Metro Pillar Advertising
Metro pillar advertising has emerged as the popular form of outdoor advertising. As it covers different parts of the cities, it will enable our brand to be familiar for people from different cities or areas. It will increase brand recognition and brand awareness.
Benefits Of Outdoor Advertising
- Effective for mass targeting
- Best for hyper local targeting
- Outdoor advertisements are associated with premium brand images
- Boost sales by getting maximum brand exposure
- Makes maximum use of marketing cost
- Higher consumer response for outdoor advertisements
- Customizable according to our needs
- Helps to build your brand
- Higher customer acceptance