Innovative Display Ads For Business Growth
What are Display Ads?
Display advertisements are graphic advertisements appears on websites, social media platforms and mobile apps through online. They are presented through images text audio and videos.
Cost
The payment of the display advertisements depends upon the success of it. Brands have to pay advertisers every time someone clicks through to your landing page.
Why Display ads Important?
Online display advertisements are highly important. Let’s take an example to make you understand display advertisement well.
Suppose your brand provides cosmetic products. You have invested your advertisement budget into making billboards and then placed on highway side. Some peoples stuck in traffic might look at your advertisement. But there is no guarantee they all are going to buy your products. Instead, when you choose online display advertisements, everything becomes so impactful and profitable. Through display advertisement, you only have to show advertisements to your target audience. When your target audience are searching for something related to cosmetic items, your brand’s display advertisement can show up there. In this way, we can boost sales to your business. So, you will be able to advertise on right people at the right time. According to a survey conducted by Google, the advertisements on Google display network reaches 90% of users on worldwide. Through display advertisements, brands can raise brand awareness, gain trust of the customers, drive traffic and optimize their advertising budget for a profitable ROI.
What are the types of Display Advertisements?
As we have discussed, display ads are made up of text, videos and images. So, they are mainly of three types: –
- Banner Ads
- Rich Media Ads
- Interstitial Ads
1. Banner Ads
Banner ads are a type of display advertisement. These advertisements are placed on websites, social media platforms, and apps to earn views and clicks. You can link your banner ad to any URL on your website, though most marketers prefer to point to a landing page. Banner ads usually include a focal image, minimal text, and a clear CTA.
2. Rich Media Ads
Rich media ads are interactive ads that include multimedia features, such as video, audio, animation as well as traditional elements like text and images. These ads offer ways to engage and involve the audience to increase brand awareness and generate clicks.
3. Interstitial Ads
Interstitial ads are full-screen ads that cover the interface of their host app or website. They are typically displayed between content pages or during natural transition points in an app.
BENEFITS OF DISPLAY ADS
There are several benefits of online display advertising. Some of the most compelling benefits include:
- Display ads are visually appealing.
- Builds brand awareness and increases visibility.
- They’re targeted to the right people, who are interested in your business.
- Display ads effectively supports retargeting.
- They reach consumers on the go.
- They can block the competition.
- They complement other marketing strategies.
- They are a less expensive advertising option. Creates initial interest in target audience.