Uplift Brand Awareness With Print Ads

Printer advertising is a kind of advertising which consists of physically printed media. Now, you may think print advertisements are so traditional, so that brands don’t use it much. It is clearly evident that after the digital advertising opportunities became wide open to everyone, there was a drastic decrease in the number of print advertisements published. But it has not become inefficient or unsuccessful for brand promotions. However, we don’t have to completely leave out print marketing in our advertising campaign. Because based on the digital versus print marketing campaigns, print marketing helps for strong brand recall. The print advertisements are published on print medias such as magazines, newspapers and trade publications. According to the surveys, people have more trust in the print advertisements rather than the digital advertisement. Print advertisements are mostly trusted by customers while they make purchasing decisions.

As newspaper advertising has been important since a very long period of time, it is still popular and has credibility among people. So, when our targeted audience views our brand advertising in print medias, their trust and legitimacy to your brand increases.

Print Marketing Statistics

• Print ads needs only 21% less cognitive effort.
• An average reader spend 20 minutes and more to read printed Publications. But when it comes to digital Publications, they read only less than 5 minutes.
• The combined form of digital and print advertisement campaigns have produced 400 percentage more effectiveness in brand growth.
• 95% of 25 years old and younger people are reading magazines.
• According to 2016 survey, 82 %   Of internet users are trusting print ads while making purchasing decisions.

For making a business successful, digital marketing has become an inevitable factor these days. But as you must be knowing, digital spaces are crowded now. Because, all the companies around the globe are advertising there. Even if digital marketing offensive new opportunities for a brand, the digital space is crowded with all the ads. There is a higher chance award our target audience will get distracted as there are many ads. The target audience might view our social media ads, paid search links, pop-ups and all. But after a while, their brain will get distracted with too many ads they saw on the internet.

But with print ads, this is not the case. When our target audience are reading magazines, newspapers and trade publications, they will be fully focused on its content. So, the print we publish will get a focused individual attention. The chances are higher there will be great brand recall. Because they will be fully immersed in our ad contents. Moreover, we trust majority of the people have towards print media are unbeatable.

Benefits Of Print Ads

• Inexpensive to produce ads for newspapers.
• Easy to switch out ads.
• Different rates and sizes.
• Access to a specific customer base.
• More bang for your buck from magazines that are usually kept around by consumers.
• Help brand your business.
• Higher brand recall.
• Ability to target specific audiences.
• Higher likelihood of direct response.
• Fewer distractions.
• Flexibility to reach your targeted audience.
• Longevity.
• Building relationships and reputation.
• Cost-effective.
• Customization.