/ Digital Marketing

The Ultimate Guide to Youtube Ads

We know that video contents are really powerful in today’s digital world. While discussing about video contents, we can’t avoid YouTube video contents. YouTube alone has over 2 billion users. Out of this, YouTube users are watching a billion hours of video each day. They get billions of views every day. YouTube on mobile phones alone has the more reach for 18 – 49-year-olds than any other cable network. All these facts are making video contents as a best video marketing strategy.

Let’s learn and understand more about YouTube advertising.

What is YouTube Advertising?

YouTube advertising is a type of advertising, used for promoting video content on the social media platform or via search engines. It is done through Google ads. YouTube ads allow individuals and businesses to maximize the reach of their video content. Ads can be configured to increase video viewership and boost impact.

There are different types of YouTube ads such as true view instream ads, true view discovery ads, non-skippable in-stream ads, bumper ads, and sponsored cards. You can choose the type of ad that best suits your needs.

YouTube ads are part of the Google Display Network (GDN). They’re a way of advertising on YouTube or in search results to maximize user reach. Since they’re part of Google, advertisers benefit from the vast user data available from Google. This data can be used to create a highly focused target audience.

Types Of YouTube Ads

1. True View Instream Ads

True view instream ads are skippable ads that play before YouTube videos. Viewers see five seconds of your video and then have the choice to keep watching or skip it. You pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.

True view in-stream ads are sponsored, short videos that appear in monetized organic YouTube content. They can also appear in embedded videos on partner sites.

2. True View Discovery Ads

TrueView discovery ads are ads that appear on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. They can also appear on the Google Display Network.

3. Non-skippable in-stream Ads

Non-skippable in-stream ads are ads that play before, during, or after other videos on YouTube. They’re like TV commercials but are shown on YouTube. These ads are 15 seconds or less and viewers cannot skip them.

4. Bumper Ads

Bumper ads are short, maximum six-second videos that viewers cannot skip. They are designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience. They are played during, before, or after the videos that the user wants to see on YouTube. They can also be on web pages and applications on the display network.

 5. YouTube Sponsored Card Ad

A YouTube sponsored card ad is a type of advertisement that appears within videos as small call-to-action (CTA) popups. Sponsored cards are a very unobtrusive form of YouTube advertising. A small ‘i’ symbol pops up in the upper right-hand corner of a video and when a viewer clicks on it, the card expands. Sponsored cards contain more information about relevant products.

 6. YouTube Overlay Ad

 YouTube Overlay Ad is a type of advertisement that appears in the middle of a video as graphics or banners. They are a type of display ad that can be added to YouTube videos. No video creation is needed for overlay ads. Overlay ads are narrow and wide banners that appear at the bottom quarter of YouTube videos to promote businesses without completely obstructing content. They can include text, imagery, and color to entice viewers to click or be turned off without disrupting the video player.

Benefits Of YouTube Ads

YouTube is the second-largest search engine in the world and has over 2 billion monthly active users. This means that you can reach a large audience with your ads. YouTube allows you to target your ads based on demographics, interests, and behaviours. This means that you can show your ads to people who are most likely to be interested in your product or service. YouTube ads are cost-effective compared to other forms of advertising. You only pay when someone interacts with your ad. Video ads on YouTube can be more engaging than other forms of advertising because they allow you to tell a story and showcase your product or service in action. YouTube provides detailed analytics that allow you to track the performance of your ads. You can see how many people viewed your ad, how long they watched it for, and how many people clicked on it.

  • More engaging display advertisements
  • Massive and unique reach
  • Extremely effective video ad targeting
  • Easy tracking and measurement of advertising
  • Affordable advertisements
  • Several different ads format
  • Desired results
  • Increased reach and visibility
  • Varied targeting opportunities
  • Data and analytics
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