Significance of Videowall in Business Growth
Are you searching for a way for rapid business growth?
Then we have got your back. There are different ways we can market a product/service. But the success of marketing lies on the fact that it should be efficient and long lasting. It is the main challenge businessmen face when it comes to marketing. If we can find a long-lasting marketing strategy, it contributes the best for our company. This is where videowall marketing is being the best marketing strategy.
You must be wondering what is videowalls are?
Well, a videowall consist of multiple monitors tile together and made it to a large display. Videowall marketing is efficient and has a good life span of ten years. Because of this, we don’t have to spend money on creating new banners or keep up with the marketing endeavors. By focusing on video wall marketing, we will end up with flooding client base. The main objective of videowall is displaying the video contents of the product/service of a brand in an attractive and impactful way.
For instance, we can use videowall to highlight:
- Engaging advertisements for our products/services
- To create brand awareness.
- To spread brand’s message to the potential customers
- Promotion for new product launch
Benefits of Videowall in Business
Influences Purchase Decision
From presenting welcome messages in corporate office receptions to the promotion of latest products on in-store displays, videowall impacts all areas of business. Videowalls are large displays that are visible to anyone in the nearby area. It attracts their attention, communicates the brand message and ultimately leading them to potential customers. According to recent researches, over 40% of shoppers say that videowalls influenced them in purchase decisions. Through implementing a videowall for our products/services, it leads to sales increment.
Motion Graphics
Over print advertisements, videowalls can be benefitted as motion graphics. This simply means the addition of movement to our advertisements. Movement in our advertisements can draw the attention of our potential customers easily. Attention span of a human is just 8 seconds. We have to communicate our brand’s message within this short time. In order to do this, we should display the best creative, engaging and relatable content to the audience. Before their attention goes to static advertisement of our competitor, we should fix our brand in the minds of the audience.
Flexibility
Videowalls are flexible as it can be changed easily according to the contemporary marketing methods. When we go outside, we are surrounded by different kinds of advertisements. Advertising that are boring and not so creative will be intrusive to people. Videowalls are never annoying, but creative and engaging for the audience. When they get stuck in a traffic, they will turn their attention into a videowall that has creativity in content & style. As it has a good life span of approximately ten years, it saves our time, energy and money. Moreover, we will make the best impression on audience. One of the main benefits of videowall is they are portable. We can transfer it into any another city anytime and can be arranged in such a way to look three dimensional.
Ease of Content Management
Videowalls are not difficult to manage as we think it is. With a videowall controller, we can easily set up our content videos however we want it to be displayed. In this way, we don’t have to lift a finger for displaying videowalls in the best possible quality. In the case of managing the content of the videowall, we can easily rely on a digital signage tool. Digital signage tool will assist us in designing and pushing the content to our videowall.