What is the Concept of Social Media Marketing?
First of all, what is social media marketing ? It’s clear that you must be wanting your business to achieve its marketing goals. Even though you are having the best quality products and all, the success of your business lies on how you market the products/services. Social media marketing is a type of marketing which involves social media platforms for promoting a business’s products or services. The promotion occurs mainly through content creation. The social media is a space where all ages of people engages for updates, news, entertainment and business. According to a recent survey, as of January 20234.76 billion people are social media users. 4.76 billion is 63.5 % of the total world population. Over the past 12 months, social media users increased by 190 million. It indicates 4.2 % annual growth.
So, when you market your products effectively, it is sure that your business will see new horizon of success. The target audience will get to know of your products and its features in multiple ways. For an example for social media marketing, suppose you bought a product of a company. And you felt it is of best quality and affordable to the common people. So next time when your friends, relatives or family are planning to buy the same kind of product, you will highly suggest that product. In this way, the mouth publicity of your product will increase day by day.
Social media is a platform where we can get our target audience effortlessly. As the technologies are advanced, there are different ways to influence your audience. Technologies like big data works as a recommendation system in which it collects our information including our search history, posts we like and kinds of videos we view the most. It stores this information and recommends them on our feed.
How Social Medias helps in Business Growth ?
Social medias offer extensive reach & opportunities making ways for interaction with the audience. It is simply impossible in any other marketing format. From small businesses to international businesses, social media marketing is the best cost effective, yet powerful strategy for constantly exposing your brand’s personality. Exactly 49.2% of internet users use social media for learning about brands by viewing their contents. If we have a website for placing your products/services, social media can be utilized for directing traffic to your platforms. In this way, we don’t have to depend only on search engine optimization to reach out to the audience.
We can use different features available on social media platforms to benefit it for our business growth. For instance, using story ads with creative messages grabs the audience’s attention. Moreover, social media has a pivotal role in generating brand awareness among the target audience. Increasing brand awareness paves the way for gaining new leads. Social media impacts businesses immensely in today’s digital world. What enables people & businesses by these technologies? It enables them to communicate, comprehend the brands and influences people in their purchasing decisions through internet. We can instantly influence and manage how people perceive of our brands. Our product quality and how we present our brand virtually determines the reach all over the world. Social media is a proven powerful customer service tool as it virtually communicates to the customers instantly.
Lead generation is a main benefit of social media for business in which many social platforms provide advertising formats designed in such a way to collect leads. As the social media users grows continuously, social sales tools are evolving accordingly. Because of this, social networks play an integral part in product search and e-commerce. This is the perfect time to put your effort on social media marketing for attaining sales goals. When the people start to engage with our social media contents, it will get exposed to their family, friends and followers. In such a situation, there is a higher chance for mouth publicity. Whether we are aware or not, our customers are discussing about our products/services. We can easily highlight the positive aspects and address the negative before it can turn into a major issue. In this way, the reputation management of a company is achieved. In today’s world, 1 in 3 people around around the globe is active on at least one social media. In order to reach them, you can easily connect with them through an internet connected device. Of the 3.1 billion social media users, about 2.6 billion are on face book, 1 billion on Instagram, 700 million on LinkedIn and 2.1 billion are on YouTube. Social media platforms have huge amount of data of their users. They provide these data to the advertisers for helping them to make targeted ads. This data includes basic information such as location, gender, personal interests etc.
Suppose people have clicked on an ad in social media, then they made a sales enquiry on a website. This data will be pulled back into the social media channels. It helps to track conversions and increases return on investment (ROI). We don’t need to have a big ad budget for social media. There are a number of businessmen who are generating high traffic and earning millions without spending big budget for ads.
How to do Social Media Marketing ?
- Understand the needs and interests of your audience.
- Comprehend your competitors.
- Create attention- grabbing content.
- Decide which platform you want to market on.
Understand the needs and Interests of your Audience
The first step you should take for social media marketing is to comprehend your target audience. It will make no sense in marketing, if you are unaware of your audience’s personas, interests and needs. It is essential to comprehend what type of people you are trying to reach out. After you have got an idea of your audiences, you can easily classify them as a group. For an instance, suppose your company sells sports shoes. You can classify your target audience as ‘sporty’.
Comprehend your Competitors
You should be fully aware of your competitors & what trend went well for them. Another benefit of it is that if one of your competitor markets well in Instagram and they put little efforts in face book, you can reach out to those audience. Being in the same field of business, you should be aware of the fact that you have to produce the best content for your audience.
Create Attention Grabbing Content
The main factor of social media marketing is the content we create for our target audience. It should be engaging, attractive and attention- grabbing. Your competitor would also be marketing the same kind of product on social media. So, we should create something out of box.
Decide which platform you want to market on
As there are different kinds of social media platforms, the first you should decide is to make sure which social media platform you will market on. After this, you can understand the algorithm of the social media you chose to market on in order to get better reach for the content.
In social media marketing, consistency is the key. You should be aware of the algorithm of all social media platforms. Because, it can do wonders on the reach we get. But you should keep it in your mind that quality of your content is what people engages to. If the quality of the content is poor, it won’t come out well even if the quantity of it is high. As a conclusion, utilize the opportunities you have with social media platforms. It is certain that your business will be on its next level if social media marketing is done perfectly.