Effect Of Instagram Ads on Brand Promotions

In this contemporary time, the use of mobile phones is increasing day by day. In the earlier times before corona has hit the world, most adults were having smartphones in their hands. I am not trying to say that children didn’t had smartphones at all. But while considering before and after the pandemic, the number of children using smartphones has increased drastically. While the pandemic has hit the world, the educational activities have become through online. So, more people were forced to buy smartphones. So, in this period of time, the mobile usage has increased worldwide. Today, people have made it as their habit to check on social media platforms every 5 minutes if they get a chance to. People are meeting their needs from wherever they want by using mobile devices.

As you know, there are wide varieties of social media platforms today. Most widely used social media platform is undoubtedly Instagram. Now, Instagram has 500 + million users. Moreover, it is the most widely used photo and video sharing platform. Now, you might have understood that ads posted on Instagram are important.

Instagram ads have several benefits for businesses. Instagram advertising is a way to promote your products or services to a large and engaged audience. You can leverage the connection between Instagram and Facebook to target your ads more effectively. You can create non-intrusive and visually appealing ads that match the style of the platform. You can increase your engagement rate, which is higher than other social media platforms. You can integrate Shopify and sell your products directly from your ads.

Let’s understand more about Instagram ads.

What Are Instagram Ads?

Instagram ads are posts that promote a business’s products or services. The posts can appear in multiple ways, such as an Instagram feed, stories, or both. They can include images or video along with copy and a link to the web page of the company’s choice. Businesses can pay to serve these ads to specific target groups on Instagram. Instagram ads can contain images, videos, carousels (multiple images), or collections (dynamic product galleries

Instagram ads have a positive impact on marketing, affecting brand equity, brand awareness, brand image, and perceived quality. Instagram allows companies to develop a brand narrative and successful storytelling, in an attempt to engage and entertain consumers. Instagram ads can increase brand awareness, sales of products and services, and website traffic, while reducing advertising costs. Instagram has a positive impact on peer social influence, security, consumer trust, and electronic word of mouth, which play a significant role in deciding the rate of purchase of Instagram use.

Instagram Ad Models

1. Instagram Image Ads

Instagram image ads are paid posts that businesses can serve to specific target groups on Instagram. These ads appear in users’ feeds, Stories, and explore pages in the same format as organic content from other Instagram accounts. Instagram image ads can contain images, videos, carousels (multiple images), or collections (dynamic product galleries).

2. Instagram Video Ads

As the video viewing habits of people on Instagram are increasing day by day, marketers use it to reach their brand to the target audience. We can use explainer videos of our products/services by focusing on our purpose. It can be short videos with a duration of 30 seconds. The videos should be highly engaging for the Instagram users. Because, Instagram is a space where people are easily get distracted by attractive things. If we can distract them from our competitor’s ads, it is also beneficial.

3. Carousal Ads

In Instagram, carousal ads are an excellent way to promote our brand. They are slide shows in ad format, which allows Instagram users to slide through multiple images or videos in one single post. Instagram carousel ads also allow the advertisers to add in clickable calls to action, change the text below for each image, and link to various web pages. Marketers utilize this to make great reach for their brand’s products/services.

4. Story Ads

Instagram Story ads are advertisements that either appear or are designed specifically to show up as stories for Instagram users. These can either be photos, infographics, or videos in the vertical format. When people enter to the Instagram, the first thing they notice is the stories people or business pages have shared. So, the story ads have a much greater influence on people. Story ads would come in between the stories of the people they follow. So, it is sure that they will watch our story ads. When story ads are targeted, it can create a great ROI.

Benefits Of Instagram Ads

Increases brand awareness.
Drives more sale to the business.
Budget-appropriate ads, which is targeted reaches the right audience.
Attracts the attention of potential customers.
We can set targets by means of locations. Let it be countries, regions or cities.
Number of new customers increases.
We can determine the target audience by classifying their exact age, language and gender.