Marketing: The Door Way to Successful Business

Marketing is simply the process of identifying and satisfying the needs of customers. In other words, marketing involves the promotion of a brand’s products/services to the audience in an effective way. The most important thing in marketing is to identify the needs and wants of the people. The needs and wants of the people is changing day by day. For all the solutions that we make for the need of the people, there will be an chance for another mistake or another problem to be solved. So, our job is to find what are the needs and what are the mistakes that people find in our product. Then we have to find solutions to them. It is important to understand what are the mistake that our competitors do in their business. It helps us in improving our business.

Let me tell you the reason most people choose our product over our competitors. It because of the fact that we have solved a problem that the customers have noticed in our competitor’s products. identifying the strengths and weaknesses of our competitors is something that all the corporate business in the whole world are doing. It is also a secret to improve your business and drive more sales. There are different kinds of marketing. Social media marketing, Search Engine Optimization, video wall marketing, email marketing and the list goes on and on.

Marketing and sales are different. Sales is only focusing on selling a product. After sales, there might or might not have after sales services such as asking feedbacks and all. Marketing focuses on areas like making peoole to have a clear cut Idea and awareness about the product as well as the brand. Through online advertisements and sales promotions, customers gets familiar about the product. And it is 90% sure that when they go for another shopping, they would choose our product. It’s also because of the creative work done by advertising companies. Marketing covers more sales than just selling the product. Also, there is chance of rebuying the product in the future. Marketing is not only product centric. It also have other key elements such as price, place and promotions. So that it is commonly known as 4p’ s of marketing.

Main 4 Objectives Of Marketing

1. The main objective of marketing is to create a demand. It is created by identifying the needs and wants of customers. Customers gets familiar with the products by promotional programs such as advertisements and personal selling. The mouth publicity also helps to reach to larger customers.

2. To increase the market share of the organisation. The product awareness among the people helps to create demand and value to their products.

3. To build the good Goodwill of the organisation. The product awareness helps create a familiarity among the people. It is every companies need to earn the reputation by providing best quality products. Thereby earning the trust of the customers. It will help in building the goodwill of the organisation through popularising their products by proper advertising.

4. To increase profits and achieve long-term goals through customer satisfaction. The marketing activities revolve around the customer. Increasing customer satisfaction helps in promoting the products to new customers and growth of the organisation.

Challenges faced in marketing

Marketing helps a lot for an organisation. But, it faces different kinds of challenges such as :-
Demonstrating the product’s market value to the business.
Bridging the skills gap.
Understanding the customer behaviour.
Maintaining a sufficient budget.
Finding right marketing tools.
Restarting and training staff to achieve marketing goals.
Facing increased competition in the marketing field.

Although, there are different kinds of challenges faced in marketing. A company’s success depends upon the fact that how we could deliver our marketing strategies in the best way.