/ Digital Marketing

What is a Promotional Video & How it Works on Business?

In this contemporary time, the whole world is after video contents on multimedia. Facebook, Instagram, Twitter and snapchat are collectively getting billions and billions of views daily. The traditional methods of advertising were reduced into television and banners. But today, the whole promotional activities of a brand are mainly focused on video contents through multimedia. YouTube subscribers alone spending more than a billion hours to watch their contents every day. Let it be YouTube shorts, motivational videos, self-help videos, 5 minutes crafts, cooking and so on.

Today if a person wants to know what, how, when and why of anything in the world, there is a plenty of videos to help them.  Instagram, Facebook, Twitter and all other multimedia are also providing video contents. Their brand growth grows through helping people to achieve something on a daily basis. So, when we think about it, we will realise that the one key factor, which majorly helped these brands to grow is their video contents. In certain countries including India, instagram launched video feature called reels. flash forward to 2022, 20% of user’s activity has increased in instagram with reels feature. So, you must have to understand the importance of video contents in the contemporary time.

In this guide, we will discuss about video promotion and why brands need it.

Table Of Contents

  • What is a video promotion?
  • Why Video Promotion Important for Business?
  • Types Of Promotional Videos
  • Cost For Video promotion
  • Benefits Of Promotional Videos

What is a Video Promotion?

A promotional video is a video intended to promote your products, services, events, and sales to consumers. It is a marketing and sales tool that seeks to bring the conversation to a more personal level without making the sales aspect so overt. A promotional video is usually precise, direct, and short, lasting for no more than ten to fifteen minutes.

Why Video Promotion Important For Business?

To get our target audience discuss about our brand is significant. Because, it helps in growth and to gain profits. So, this is where video promotion becomes inevitable for business. Promotional videos make it easier to communicate your brand’s products or service in an engaging way. Moreover, it is a great way to create the best brand image in the minds of potential clients.

The main objective of promotional videos is to promote your brands and products through which inspiring the viewers to take an action.

Types Of Promotional Videos

This suitable type of promotional video depends upon brand’s message and where we want to publish our video contents on.

However, there are seven types of video promotions.

1. Promo Ads

They are short promotional videos which can be used in advertising campaigns with Google. Moreover, we can place it on websites or in your related industries.

2. Social Media Video Ads

Social media video ads have to be highly engaging and it should be a scroll stopper. Because there are wide varieties of attractive contents people like in social medias. So, it is highly challenging to make them stop scrolling and watch our ads. But if we can create a scroll stopping ad, it is cent percentage sure that your brand can drive more sales and boost customer engagement. We can create social media ads for wide varieties of platforms such as Facebook, Twitter, Instagram, Pinterest and so on.

3. Bite – Sized ads

Bite – sized ads are a kind of promotional ads, which are short and attractive. It will only have a duration of 15 seconds. Bite-sized ads helps to get to the point fast and effective enough to boost brand awareness and great ROI.

4. Product Videos

Product videos specifies about the brand’s products/services and don’t get into other topics about our brand. The main purpose of product videos are to focus on our product and why our target audience needs it. Or how the product solves the customer’s problems easily and effectively.

5. Testimonial Videos

Testimonial videos are a great way to influence new customers to your business. In testimonial videos, our client will be sharing their positive feedbacks on our products/services. The positive feedback will attract new customers to buy from us. So, it is a great way to increase our brand’s ROI.

6. Launch Videos

Launch video can be used to promote our brand’s new products or services. Through sharing best features of what we are launching and displaying how it satisfies people’s needs, we can attract the target audience. Then the chances are higher that our products will be people’s favourite.

7. FAQ Videos

FAQ videos are an innovative, yet efficient way to promote your brand. We should find real questions that majority of people have in their minds. Then we can create a funny FAQ video asking these questions to the target audience. Finally, we can display our products/services and how they work well for the target audience. Moreover, we should specify why our brand stands out from the other competitors.

Cost For Video promotion

The final cost for creating promotional videos can vary according to the factors such as:

  • Length of the video
  • Style of the video
  • Quality of the video

Benefits Of Promotional Videos

Promotional videos can be very beneficial for businesses. Here are some of the benefits of promotional videos for your business:

  • Increases brand awareness
  • Establishes brand Identity
  • Boosts Social Shares
  • Improves SEO
  • Increases conversions and sales
  • Provides great ROI
  • Influences 68% of the customers in purchasing decisions
  •  Increase Web Traffic
  • Get More Backlinks
  • Create Memorable Experiences in customers
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