What is Mobile Marketing? Definition, Benefits & How it Works
What Is Mobile Marketing?
Mobile marketing is simply the promotion of products and services by utilizing mobile devices such as smartphones and tablets. It makes use of modern mobile technologies like location services to create an effective marketing campaign based on each individual’s location.
Mobile marketing is an effective way for a personalized promotion of goods and services. By using this type of marketing, we can easily attract the target audience who are constantly connected to the internet. Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, using push notifications in downloaded apps, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
How Mobile Marketing Works?
The location-based systems and proximity systems can alert the target audience based on geographic location or proximity to a service provider. Mobile marketing has now become inevitable today. Let it be any small- or large-scale businesses, mobile marketing is a must if we need to have the best marketing campaigns. This type of marketing mainly targets audiences according to their behaviour rather than more of their demographics.
Moreover, the devices of the users are also making an impact on mobile marketing. The smart phone users and iPad users reacts and respond differently to mobile marketing.
For instance, smart phone users are more attracted towards informative contents in order to stay relevant. But the iPad users are usually captivated by interactive and attention-grabbing advertisements which features rich media presentations.
Traditional Marketing or Mobile Marketing
Unlike the traditional marketing, mobile marketing has an important benefit that the mobile device users carry them to all the places they go. So, the location-based services will be able to collect customer data. After the collection, we can offer our deals of the day, coupons and promotions. It is based on their proximity to a store. Mobile marketing campaigns are more targeted than traditional marketing strategies. For this reason, it is really beneficial for marketing companies.
Benefits Of Mobile Marketing
There are many benefits of mobile marketing. It opens the door to new audiences, allows you to reach customers in an instant, and it’s cost-effective, to name a few. Mobile marketing is accessible and immediate. According to Data reported, people spend about 4 hours and 10 minutes a day using mobile devices. They’re accessing their favourite social media apps, checking their email, playing games, and browsing the web. Not to mention they don’t go anywhere without their phones. So, if you want to stay relevant, you need to go where the consumers are – their phones. Mobile marketing also allows you to reach a global audience. In 2023, billions of people all around the world own a mobile phone. So, if your goal is to reach a global audience, mobile marketing is the way to go.
1. Accessible and Immediate
Mobile marketing allows you to reach your audience anywhere and anytime. It is the fastest way to communicate with consumers and get your message out immediately.
2. Global Reach
Mobile marketing allows you to reach a global audience, and you can choose exactly who you want to reach.
3. Multiple Marketing Channels
There are many different channels and strategies you can utilize to reach consumers, such as mobile websites, mobile apps, SMS, etc.
4. Cost-Effectiveness
Mobile marketing is very cost-effective when compared with other methods of marketing.
5. Mobile Personalization
Mobile marketing excels in personalization, allowing for powerful campaigns.
6. Location based targeting
Location-based targeting helps to make our brand message more targeted and personal. Taking geofencing helps to send notification alerts to the mobile device users when a device enters to the specific location.
7. Shareability and virality
Both shareability and virality are mostly associated with social medias. In order to make our marketing efforts viral, we can post our take on interesting and relevant topics, humour or stuff that can go viral among the people.
8. Boosts search engine rankings
As the number of mobile users are increasing day by day, a mobile optimized website is essential to boost the search engine rankings. It includes the designs, add-ons and the page of the website. The efficient SEO efforts and social media mentions will get the website rank higher.