/ Digital Marketing

Why Your Business Needs SEO Marketing?

Do you want your website to rank higher in google search? Here is the simplest way to do it. Have you heard of search engine optimization? Well, it is the best strategy to optimize your website. Search engine optimization is a type of digital marketing which optimizes the webpages to rank higher in search engines like google. Search engine optimization mainly relies on keywords research, on-page SEO, effective content writing and link building. There are varieties of ways to create traffic to our website. Although, the effective way to boost traffic to our website in search engine optimization. It is not only a stable strategy, but also consistent.

TYPES OF SEO MARKETING
  1. On-page SEO

On-page search engine optimization is a process of optimizing the content of the website. It includes images, videos and text. Because, it actually ensures search engines & visitors to comprehend what our blog is about. It will assist the search engines to determine if your content is of high-quality, which in turn helps to rank your website in search engine result pages. The on-page SEO relies on the keywords we use, images, the relevance of the topic, slug in the page URL etc.

2. Off-page SEO

SEO marketing doesn’t confine only to your website. There are other ways to boost your search engine rankings. Off-page SEO is involved by building back links. By receiving relevant and highly qualified backlinks, you can boost your domain authority. Back links are simply links on other websites points to your website. Moreover, when you have more backlinks, search engines will interpret your website as reputable.

3. Technical SEO

Technical SEO is the process of optimizing your website for search engines. It also helps to improve user experience of your website. Suppose you have put all your SEO efforts, but there are problems with your technical SEO. Then your SEO efforts will go in vain. So, technical SEO is a much crucial factor in SEO marketing.

Let me tell you how to do SEO in simple 4 steps.

  • Research for the suitable keyword.
  • Creatively make a data-driven outline
  • Boost link building.
  • Write the post.
  1. Research for the suitable keyword.

You should find the suitable keywords that people mostly are searching for on the internet. For instance, you want to write a travel blog on taj mahal. The first thing you should do is search the keywords people have mostly searching for regarding Taj mahal. They might search for the behind story of building such a historic wonder, the natural views we get there, the architectural beauty of Taj mahal etc. People having different career or life backgrounds will search according to how they view Taj mahal. Some people might be amazed about the deep love Mumtaz & Shahjahan had in between them. An architecture will search about the peculiarities, beauty and the overall outlook of Taj mahal. So, when you are about to write about it, you should consider what most of the people wants to know about Taj mahal. You can creatively write about your topic in an engaging way.

2. Creatively make a data-driven outline

While writing a blog about a particular topic, we should first create an idea of what you want to include in your blogpost. It is better to have a data-driven outline rather than just blabbering about it. For creating a content rich in data are something outstanding. But, it is not the only factor that helps in search engine optimization. You should use the suitable keywords, headings and subheadings. You have to research on the topic you are considering the suitable keywords. If you find the common sub headings in top ranking multiple accounts, you can use it for effective search engine optimization.

3. Boost link building

Backlinks are simply links that is from one website to the other. Your website should be filled with relevant and engaging contents which includes proper keywords. Even though link building is time consuming, it can lead your search engine to rank higher. Because, while your website receives more backlinks from relevant websites, search engines will recognize your website as reputable. To execute this link building strategy, you have to create a presence on all the social media platforms. The links from theses websites lifts you up in search engine results. Making a presence for your business products/services in relevant websites. It will also contribute to SEO marketing.

4. Write the post

After putting all your SEO marketing efforts, you can finally write your blog post with the piece of mind. You no longer have to be concerned about keywords as you have set up it all in your head. You just have to pour your thoughts, ideas and data in your blog. The output of the blog will definitely be identified by the search engine crawlers.

TOP 10 BENEFITS OF SEO MARKETING

  • Promotes your business on a daily basis
  • Boosts brand awareness
  • Reaching out to potential customers
  • Generates more leads
  • Maximizes pay per click (pay per click)
  • Cost-effective
  • Supports content marketing
  • Recieves a competitive advantage
  • Assistance in ranking  your website higher
  • Improves your engagement.
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